CASE STUDY
Sail away with Teads
Where innovation meets creativity
The Project: Cannes Lions Festival Event Branding and Production (Yacht, Cabana and Marketing Comms)
Role: Project Lead, Designer and Director, Project Manager
Market/Region: Global Audience / Cannes France
Float away on the Rosé
With bigger business goals, 2018 we were tasked with:
- Creating a luxe Teads branded experience on the Yacht to do business and build rewarding relationships with brands directly. 9 event websites were designed, 15 email templates, partnered sponsors comms created to help drive more attendees for consistency. All goodies were bespoke branded with Teads branding by Teads and produced by the wonderful 23 layers team, creating a more premium experience for clients. Goodies looked so good that everyone wanted their hands on.
- Produce screen content for the Palais centre screen sponsored slot. Prime positioned branded video on loop in front of the Palais making Teads known to all attendees.
- Launch Teads Studio AR format and interactive demo experience on board for clients. Designed and created an interactive vending machine touch screen game.
2018 closed 10 global partnership deals. The Teads yacht hosting over 400 meetings, daily content sessions (streamed live globally), nightly Teads Unplugged sessions with live bands every night. An impressive line to get on every night.
Creative Support: Eric Benacek, Brad Wilks, Antonella La Carpia (marketing)
Teads | Cannes Lions Festival | 23 Layers
