The Project: Dmexco Exhibition Event (Stand, Video production and Marketing Comms)
Role: Project Lead, Designer and Director
Market / Region: Europe (Primarily German)
With ambitious goals and a determination to WOW again and again. Teads brand architecture partner, ATE, designed a concept we couldn’t turn down. An ambitious structure with a new twist on the multiscreen advertising solutions Teads offered.
We were challenged internally with the task of producing a video immersive experience to tell the teads story around the exterior of the exhibition stand. 57 screens simultaneously storytelling. Showcasing some of the biggest brands we work with, and showcasing the best of the best in advertising formats in a 15min loop…. nailed it!
We learnt EVERYTHING as we went along for the video installation. Eric Benacek, the videographer and magician helped me turn my crazy ideas into reality. Becky artworking the hell out of the multi sized internal panels.
Working with Brad Wilks, a freelancer now based in NZ, we created a brand to drive attendees and a strong buzz around our presents at the event via social media, and email marketing.
Highlights: In-house production of 57 screen video installation and content.
Creative Support: Eric Benacek, Becky Tennant, Brad Wilks (Freelance)
