CASE STUDY

Cleaner waters for media sailing 

Clean advertising in Cannes

The Project: Cannes Lions Festival Event Branding and Production (Yacht, Beach and Marketing Comms)

Role: Project Lead, Designer and Director, Project manager

Market/Region: Global Audience / Cannes France 

Yachting over hot topics.

Last minute we made the call to pivot and include a clean advertising campaign we were running at the time. It was such a big topic at the event and in the industry we used the festival as a launch to promote our messaging and visuals. The concept was designed by my fellow creative Laurent at the time. 

This pivot was a challenge to align the branded elements already produced with the standout campaign graphics, which are stand alone pieces, and unlike the “Teads” brand. This is where agile branding can work. We introduced some additional branded elements to keep the theme across the sponsored areas and the boat. 

Not the most fluid process, but we gained a lot of momentum from the messaging and Teads became a trusted partner for clean advertising as a result. 

Highlights:

• Beach sponsorship and clean advertising campaign launch.
• Nightly Unplugged events with live music.
• Salon Sessions onboard over the week and on the Palais beachfront.  
• 9 websites and dozens of emails shared via hubspot to drive attendees to events and to have maximum brand awareness.

Creative Support: Eric Benacek, Laurent Weissrock, Shawn Appel (Freelance), Antonella La Carpia (marketing)

Teads   |   Cannes Lions Festival   |   23 Layers