Checkout.com Communities Branding + Toolkit

Internal and External Strategic Design Toolkit for Checkout Communities Communication

I had the opportunity to design and deliver a comprehensive Creative Toolkit for the global DEIB initiative Checkout Communities and its nine distinct internal groups.

The Challenge

Checkout.com places strong value on inclusion and celebrating individual voices. However, their existing materials lacked cohesion, consistency, and alignment with the master brand. Assets varied widely in quality, creating a fragmented and sometimes unprofessional impression — particularly challenging for an initiative centred on diversity, equity, inclusion, and belonging.

There were also no clear tools, templates, or guidance to help teams create communications consistently across global offices.

Brief & Approach

The project focused on building both a brand foundation and practical tools that teams could confidently use day-to-day:

• Develop a clear visual identity for Checkout Communities
• Create distinctive sub-brand identifiers for each community group
• Build a flexible, easy-to-use creative toolkit to ensure global consistency
• Train internal teams on how to implement and maintain the system

What I Designed & Delivered

• A welcoming, respectful and adaptable visual identity that community members could personalise while staying on brand
• A strategic design system balancing consistency with flexibility
• Template suites in Google Slides and Canva
• Team onboarding and training sessions
• A full asset library including:

1. Logos and colour systems for each group
2. Merchandise concepts
3. Internal event promotion materials
4. Internal and external social media graphics
5. Presentation templates
6. Digital screen assets
7. Curated imagery collections

Outcome

The toolkit enabled teams worldwide to communicate more consistently, professionally, and confidently while still celebrating the individuality of each community.

I’m incredibly proud to have supported such an important initiative.

Special thanks to Tom Davis and Nic Milliner at Checkout.com for the trust and collaboration throughout the project. This work was delivered fully remotely while I was based in Bali, working closely with their UK teams.